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SEO most important part of Website Design

Now more than ever it is important to properly optimize your website, businesses need to have a visible website. Unfortunately, the majority of people simply do not understand what an optimized site does for them, in addition, they do not understand the importance of Organic SEO.

Organic SEO and your existing website, how can it help? There are a couple of important questions that need to be asked prior to being able to let you know what type of local rankings that can be expected.

Proper website design, website properly created with good content, little or no tables in the design will rank higher than a website with the later in it. A clean design is singularly the most important part of obtaining a good ranking with your website.

New website will also take longer to obtain ranking that is why at Golden Advertising’s we provide that important part so that a new design not only looks good but has the incoming links needed to obtain ranking via local searches, more global searches will require more incoming links from more website and to do this you must provide fresh content on a regular basis so that other sites want to link to your website.

Why hire a website designer that simply designs a nice looking website with no optimization done, my biggest pet peeve is a nice design that has “Home” as the title of the website.

The next question that I would have to ask you is:  Do you want to spend more advertising dollars to bring people to your website or would you rather have a website that brings business to you?

As a business person for over 28 years I would rather have a website that brings business to me and my website does.

In business there are many important decisions that must be made when developing a website, what I find is most business people wait to the last minute to design a nice site usually after they have already spent thousands of dollars on paper and radio advertising. The last-ditch effort is a webpage when a website should be your first move and not your last move, not only is it the last move but after spending thousands on other forms of advertising which include the following:

Billboard advertising which can cost from $300. to $1,000. dollars a month and provide you limited visibility for only a certain market.

Radio and Television advertising which can easily go into the thousands and provide an internet business virtually no visibility all you can hope for is a little name recognition.

Newspaper advertising again which can easily go into the thousands and only provide local visibility as most papers online websites have limited visibility.

National publications are great but who can afford 10k and up for a one-shot deal, believe me with an internet business you will need more than a one-shot deal here.

With the above advertising outlets in mind, why would you want skimp on something that can be as important as a website? If you are a commerce site forget the full flash entry as the only way people are going to get to your door is through your advertising efforts either through pay per click which would be the best way but also very costly but if you have a monthly advertising budget this is the best way to go.

My brick and mortar business website: ranks for so many keywords that I rarely have to advertise, let me change that phrase? I never have to advertise this business in any form of publication and practically all of my outside business comes from my online efforts.

Personally, I remember when I had 4 highway signs each running several hundred dollars a month and also paid AAA for referrals, not no more! Today most independents have become chain to gain that national advertising, spending tens of thousands every year. If they put that same effort into a properly optimizing a website just think of the profits.

The same idea applies to any business, profitability is at your fingertips but most people choose not to see it or if they do they hire the first design firm that provides a nice website, but what is a nice website that is not optimized properly, let me tell you? It is just a nice website that no one will ever see and like your regular business that you are trying to build you now have another business to spend thousands of dollars to bring people to. Great Job! in today’s market place you to will probably be joining the masses, the only plus of a nice website is that you have tons of space to put information about your company though again if you have someone doing your web that does not understand the importance of properly optimizing the site all of that great information will never get seen.

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