1 0 Tag Archives: Search engine optimization
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Building a Website in a Down Economy

Understandably in this economy, most small businesses are on the cheap, the problem lies with a misunderstanding of the needs of your business.  As a business owner, there are many things in your business you can cut, even fixed expenses can be cut but the one thing that you should not go on the complete cheap on is your website, either the one you presently have or the one you are planning on building.

Building A WebsiteThere are items that can be cut which include some of the functionality or even the size of the site, but what cannot be cut is your website is properly optimized for organic search results, this is singularly the most important part of any website and usually this is what small companies overlook as most businesses or individuals think that simply putting a great looking website online will bring in the business, it won’t!  Some will hire a designer that says he knows SEO when all he really knows is the proper way to mow his yard,  before settling on a someone to build your new website you will need to do some homework.

Honestly, small business people need to have a basic understanding of being online or simply as for example of rankings on a website that the designer has done, this is the simplest way to see if he even has a basic understanding of what organic SEO is even about.   If his or her website only ranks for their business name then they do not know squat on what organic SEO is even about, or if they just load up the title tags with keywords that have no relevance to the content then they have a very basic understanding of the process, though If they are charging you for this your website may end up in the sandbox for spamming.

You do not have to believe me but to be honest, I have been doing this for over 20 years now and my websites are some of the highest ranked websites for relevant keywords that pertain the what the business is and does.  Personally I have made many people a lot of money over the years and still, today do work for these companies, while other people have paid me to teach them and today make a lot of money doing the same thing and of course they do it right.

If you are on a budget then start small and grow with the website business that Is created, having the updates made to your website with profits as this is a much better choice than go on the cheap and only get a nice design and all of the functionality as you will be paying and paying a lot more in the short term with the major search engines as you will have to buy rankings for the keywords relevant to your business.   This is what most SEO’s actually do, they charge you a premium and then they pay GOOGLE, MSN or even YAHOO for the rankings and you’re out of pocket expense will never go down, in fact, this could cost thousands a month as opposed to just having the expense upfront one time.  Many of the websites I personally have done have not needed updates for a year or more and still rank well on the search engines,  though the websites I maintain are updated at least every 3 months as the search engines like fresh content.

My development company offers a wide range of options from just getting started to a high-end website with all of the functionality, of course, all of our websites are properly optimized for local, regional and global rankings,  you also need to understand that global ranking are not attained quickly but built over time and incorporate much more than simply having a website online as the rankings of your competitor will come into major play and how many incoming links their websites have in addition to how they are optimized.  As for local and regional results you can attain these quite quickly and start the business rolling again, of course, there is the competition factor, meaning how your competitor website is done.

I can do a site survey for you prior to building your online business to give you a good idea on how you will be ranked along with a time frame it will take to achieve that ranking at no additional charge.  The best advice I can give to anyone that wants an online business is to not to wait till you are broke to start your online business.

Good luck with your online business and I hope that I have added some insight on getting started and remember proof of rankings before having a company do your website.  See how their websites rank, no rankings then I would not be cutting any checks.

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SEO most important part of Website Design

Now more than ever it is important to properly optimize your website, businesses need to have a visible website. Unfortunately, the majority of people simply do not understand what an optimized site does for them, in addition, they do not understand the importance of Organic SEO.

Organic SEO and your existing website, how can it help? There are a couple of important questions that need to be asked prior to being able to let you know what type of local rankings that can be expected.

Proper website design, website properly created with good content, little or no tables in the design will rank higher than a website with the later in it. A clean design is singularly the most important part of obtaining a good ranking with your website.

New website will also take longer to obtain ranking that is why at Golden Advertising’s GUDesigns.com we provide that important part so that a new design not only looks good but has the incoming links needed to obtain ranking via local searches, more global searches will require more incoming links from more website and to do this you must provide fresh content on a regular basis so that other sites want to link to your website.

Why hire a website designer that simply designs a nice looking website with no optimization done, my biggest pet peeve is a nice design that has “Home” as the title of the website.

The next question that I would have to ask you is:  Do you want to spend more advertising dollars to bring people to your website or would you rather have a website that brings business to you?

As a business person for over 28 years I would rather have a website that brings business to me and my website does.

In business there are many important decisions that must be made when developing a website, what I find is most business people wait to the last minute to design a nice site usually after they have already spent thousands of dollars on paper and radio advertising. The last-ditch effort is a webpage when a website should be your first move and not your last move, not only is it the last move but after spending thousands on other forms of advertising which include the following:

Billboard advertising which can cost from $300. to $1,000. dollars a month and provide you limited visibility for only a certain market.

Radio and Television advertising which can easily go into the thousands and provide an internet business virtually no visibility all you can hope for is a little name recognition.

Newspaper advertising again which can easily go into the thousands and only provide local visibility as most papers online websites have limited visibility.

National publications are great but who can afford 10k and up for a one-shot deal, believe me with an internet business you will need more than a one-shot deal here.

With the above advertising outlets in mind, why would you want skimp on something that can be as important as a website? If you are a commerce site forget the full flash entry as the only way people are going to get to your door is through your advertising efforts either through pay per click which would be the best way but also very costly but if you have a monthly advertising budget this is the best way to go.

My brick and mortar business website: BakersMotel.com ranks for so many keywords that I rarely have to advertise, let me change that phrase? I never have to advertise this business in any form of publication and practically all of my outside business comes from my online efforts.

Personally, I remember when I had 4 highway signs each running several hundred dollars a month and also paid AAA for referrals, not no more! Today most independents have become chain to gain that national advertising, spending tens of thousands every year. If they put that same effort into a properly optimizing a website just think of the profits.

The same idea applies to any business, profitability is at your fingertips but most people choose not to see it or if they do they hire the first design firm that provides a nice website, but what is a nice website that is not optimized properly, let me tell you? It is just a nice website that no one will ever see and like your regular business that you are trying to build you now have another business to spend thousands of dollars to bring people to. Great Job! in today’s market place you to will probably be joining the masses, the only plus of a nice website is that you have tons of space to put information about your company though again if you have someone doing your web that does not understand the importance of properly optimizing the site all of that great information will never get seen.

Stop by and visit me online for free advertising: http://www.BuckeyeAds.com/

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